Presentations & Speakers

Be a Better Landlord

Optical inventory management is discussed deeply in this training. Attendees will learn how to properly assess the performance of frame sales. Use analytics to make better buying decisions for their optical. See their optical's sales trends. Assess the most ideal product placement. Develop a plan for their frame investment. Your practice will discover the true opportunity that your optical sales have.

About Kayla Ashlee

		Kayla has become a valued resource in the optical community. In 2005 she stepped into the optical community and has found ways to improve it ever since. From starting as an optician to speaking in the northwest US, to assisting a major lens distribution company, her most recent career step needed to be something big! This is when she joined forces with SPEXY. SPEXY was born with the belief that the independent can do more if they just had access to it. Since uniting with SPEXY she has patented her frame board creation. She has become an international optometric speaker. She has created an online portal for opticals to access her help. And most importantly, she has helped move SPEXY from a small start-up to an eye-world industry disruptor. Want to know more about Kayla? Go ahead: beSPEXY.com/Kayla

Pediatric and Therapeutic Contact lens Fittings

Pediatric applications of contact lenses, as well as emerging myopia control technology, will be discussed in this lecture. Utilization of contact lenses in drug delivery, UV protection, IOP measurement along with other possibilities will be evaluated.

About Dr Mark Eltis, OD

		With over fifteen years of experience, Dr. Mark Eltis has practiced Optometry in New York, California and Toronto. He is a graduate of the University of Waterloo School of Optometry and has lectured there for over a decade. Dr. Eltis is also a Fellow of the American Academy of Optometry and a Diplomate of the American Board of Optometry. Dr. Eltis has served as an examiner for national licensing assessment in both Canada and the United States (NBEO, CSAO and CACO). He has presented and published internationally and has been sought as an expert on optometric issues for national television and print. In 2013, Dr. Eltis was honored as a member of the Optometric Glaucoma Society (OGS) having “demonstrated excellence in the care of patients with glaucoma through professional education and scientific investigation.” Dr. Eltis is a reviewer for over a dozen publications including Journal of Glaucoma and Canadian Journal of Optometry. In 2017, Dr. Eltis was recognized for his “outstanding contribution in reviewing” by the editors of Journal of Optometry and Elsevier.
Dr. Eltis has been a consultant for academic institutions overseas, contact lens/pharmaceutical companies, law firms, and a subject matter expert for competency evaluations. In 2018, Dr. Eltis was appointed as a member of the College of Optometrists of Ontario’s Discipline Committee (adjudicating allegations of professional misconduct at formal hearings). He has since been appointed to the Quality Assurance Committee and is also a College approved Coach for optometrists ordered to undertake remediation programs. Dr. Eltis recently completed the full sequence of courses at University of California at Berkeley to achieve California Glaucoma Certification TLG (the highest level of licensure in the state). His monthly column for Primary Care Optometry News shares his perspective on the latest in Glaucoma research.

Transforming a Commodity Business into a Brand People LOVE

We go through the value of creating a brand name for your business and what benefits that provides, we review commodity products (salt, water, vodka) and look at how some companies charge more than 16x the industry average... and then we relate it back to the eye care industry and what they can do (tangible steps) to create a brand that attracts the right customers and allows them to charge a premium price.

About Kevin Wilhelm

Kevin Wilhelm started his career as a marketing professional who has used that background to drive his passion as an entrepreneur. He founded a marketing agency in 2014 called POD Marketing and they have grown to work with international clients of all sizes. It started as a digital agency but have evolved quickly into providing full marketing services, including marketing and brand strategy. Kevin is the current President and Managing Partner... and love every minute of it. The idea of a "POD" is a specialized niche. So far, it has two main specialties in Eye Care & Eye Wear as well as Dental. We have created two divisions called Marketing4ECPs (Marketing 4 Eye Care Professionals) and SmileShop Marketing. Kevin is the author of the #1 Amazon bestseller “Click: Transform Your Business Through Digital Marketing”, a published contributor to several magazines and also a professional speaker within these industries. Kevin enjoys teaching and sharing ideas with others, each and every day.