We are pleased to introduce the two (2) candidates running for British Columbia Chapter President. This individual will sit on the Board of Directors of the OAC representing BC Opticians.
Elections will take place at the Vision British Columbia Education Day taking place this Sunday, March 25th in Richmond, B.C.
Interested in joining us at Vision British Columbia but haven’t registered yet? Registration is available on-site Sunday morning at the Pacific Gateway Hotel located at 3500 Cessna Drive, Richmond, BC.
CLAUDIA ROJAS
Licensed Refracting Optician & Contact Lens Fitter Opticians Association of Canada – BC Chapter Director
Over the past two years I’ve had the honor and pleasure to serve and represent Opticians in British Columbia as a Director on the Opticians Association of Canada (OAC) National Board.
I would like to thank our members for giving me this opportunity, their support and trust. My vision for Opticians in BC for the next 2 years is to have supplemental education to empower them through changing times, promote the relevance and leadership of our profession in the Optical industry and to have comprehensive and easily accessible avenues for Opticians to come together and build networks, while having open exchange of knowledge and insight.
Although the Optical industry is a perfect marriage between art and science, our profession is about people. I personally know the challenges that Opticians face such as changing consumer behaviors, particularly the expected growth of online sales, its effects in business models and the ability of optical businesses to attract and retain patients and consumers. Although I’ve had the opportunity to experience different roles throughout my career in this profession, I continue to pride myself in helping people see better. With 20 years of experience working in the optical industry I am committed to promote eye care and eye health awareness. Having worked for national retailers as well as independent optometric clinics, I have developed a profound passion and solid understanding of the optical industry.
SHEENA TAFF
Licensed Optician
Sheena Taff is a tenacious optician with a desire to share her passion for the craft and career of opticianry. A child of two opticians, Sheena has grown up in the industry and has been witness to its rapid growth and change over the years.
With a fashion forward perspective and a background in financial management and nearly a decade in the industry, Sheena is dedicated to eye health and optimizing vision through the precision fitting of eyeglasses. Sheena is a champion for independent business and uses her blog (www.OpticianAboutTown.com) to share her passion for all things optical. This includes fashionable eyewear and encouraging the public to consider glasses as more than just functional necessity, but rather an opportunity to express personal style.
As a board member of COFA (The Canadian Optical Feminine Association) and a member of the Transitions Change Agents, Sheena continually seeks to grow through ongoing career development and is always looking for new opportunities to share her unbridled passion for the optical industry
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